Release Dates in Agile, Not Taboo

I’ve heard a lot lately about how it’s not-so-Agile to set release dates for major features, epics, and projects.  Some are uncomfortable being given a date (mainly teams) and others are uncomfortable without a date in hand (mainly, Product Owners, executives, and stakeholders).

This very much a myth to be dispelled.  Dates do not go away with Agile!  Rather, it is how we predict and communicate dates that should change.

With Agile, release dates are fixed based on time-boxed iterations.  In our case, we tend to release after every sprint, so there is always a release date every two weeks.  Therefore, by nature of time-boxing, the schedule is a fixed constraint.  With the schedule being a fixed constraint (as is cost based on team size), it is scope that remains flexible.  So, the scope that is included in any given release is flexible based on what the team was able to accomplish, what stories get dropped, what natural disaster impeded the team, who was out sick, and so on and so forth.  Whether that scope accomplished is acceptable for release to production is always a Product Owner decision.

Second, what’s critical to understand is that in Agile we PREDICT.  We predict dates for major features, epics, and projects.  In fact, everything we do in Scrum is in support of us all getting better and better at predicting or being predictable rather … Capacity, story points, velocity, release planning, etc. Furthermore, the closer you get to any given date, the better you are at predicting it and the greater the confidence too.

With that understanding, how we communicate dates needs to be adapted for our Agile world.  First, we should modify our language.  Rather than say “Project X will be released on 7/1” let’s say “Project X is predicted to release on 7/1 and the team has an 80% confidence in that date”. Second, we should always remember that with schedule and cost as fixed constraints, scope is flexible. So, we might say “Project X 1.0 with A and B features is predicted to release on 7/1 and the team has an 80% confidence in that date”.

With some education around this topic we will all be better able to talk dates without the taboo of it not being Agile.

About Stephanie Davis

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I’m currently VP of Innovation & Delivery Enablement at NMI, where I get to work at the intersection of strategy, delivery, and transformation. I lead an incredible team responsible for portfolio, program, and project management—and we’re also driving some of the most exciting shifts in how we work through AI, Agile Ops, and automation. At the core, I’m passionate about making things work better—whether that’s helping teams deliver with more clarity and confidence, modernizing how we operate, or scaling new ways of working across the business. I love connecting big-picture vision with practical execution, and I take pride in creating the conditions for people and ideas to thrive. I believe transformation isn’t just about process or tech—it’s about mindset. And the most powerful results come when we combine innovation with intentionality, and execution with joy. View all posts by Stephanie Davis

One response to “Release Dates in Agile, Not Taboo

  • Bill's avatar Bill

    Always a good reminder. I have heard a number of folks recently saying “I know Agile means we can’t have fixed dates…” Of course we can, but if scope is fixed, resources essentially fixed, AND the release date is fixed…you are in a bad space. Good post, thanks!

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